ID Resolution

Identifying anonymous visitors to your website

Quick Start

Note: The tag below is an example only, make sure you use the tag given to you by your rep.

To get started, simply paste your VisitorID Javascript tag into your site or tag manager.

<script>
!function(){var l6xtag=window.l6xtag=window.l6xtag||[];if(!l6xtag.initialize&&!l6xtag.invoked){l6xtag.invoked=!0;l6xtag.methods=["identify"];l6xtag.factory=function(t){return function(){var e=Array.prototype.slice.call(arguments);e.unshift(t);l6xtag.push(e);return l6xtag}};for(var t=0;t<l6xtag.methods.length;t++){var key=l6xtag.methods[t];l6xtag[key]=l6xtag.factory(key)}l6xtag.load=function(key,t){var e=document.createElement("script");e.async=!0;e.src="https://tag.visitor.id/js/v1/" + key + "/l6xtag.js";e.type="text/javascript";var n=document.getElementsByTagName("script")[0];n.parentNode.insertBefore(e,n);l6xtag._loadOptions=t};l6xtag._writeKey="YOUR-WRITE-KEY-HERE";
l6xtag.load("YOUR-WRITE-KEY-HERE");
l6xtag.identify({ /* properties */ });
}}();
</script>

Advanced Usage

To pass custom values through the VisitorID tag, such as a click id, source id, or any other identifier that you would like to track, locate the identify line in the javascript. Make sure you retain your own unique value where it says "tag."

tag.identify({ /* properties */ });

Replace /* properties */ with your custom values (support any key/value pair):

Example:

tag.identify
({ 
click_id: "YOUR-CLICK_ID-HERE",
cid: "YOUR-CAMPAIGN-ID-HERE",
source_id: "YOUR-SOURCE-ID-HERE"
 }); 

Receiving Your Data

As visitors to your site are identified, VisitorID will send data in real-time to your endpoint via POST or GET.

Available Fields

Contact your rep about appending fields marked with *

Field Name	Description
email	email address*
email_md5	md5 hash of lowercase email address
email_sha1	sha1 hash of lowercase email address
email_sha256	sha256 hash of lowercase email address
email_domain	email_domain (example: gmail.com)
first_name	First Name*
middle_initial	Middle Initial*
middle_name	Middle Name*
last_name	Last Name*
birth_date	Date of Birth*
city	City Name
region	State (example: california)
region_code	State Code (example: ca)
country	Country (example: united states)
country_code	Country Code (example: us)
street_address	Street Address*
address_line_2	Street Address 2*
postal_code	Postal Code (Example: 90405)
postal_code_ext	Postal Code Extension (+4)
categories	Historical categories (Taxonomy)
ip	IP Address (Example: 192.168.1.100)
ip_city	IP Address City (Example: los angeles)
ip_region	IP Address Region (Example: california)
ip_region_code	IP Address Region Code (Example: ca)
ip_country	IP Address Country (Example: united states)
ip_country_code	IP Address Country Code (Example: us)
ip_postal_code	IP Address Postal Code (Example: 90405)
ip_timezone	IP Address Time Zone (Example:)
ip_connection_isp	IP Address Connection ISP (Example:)
ip_connection_type	IP Address Connection Type (Example:)
locale	Locale (example: en-US)
page_path	Path (Example: /news/article-01)
page_referrer	Referrer (Example: https://l.facebook.com/)
page_search	Search String (Example: ?utm_medium=news&utm_source=article01&fbclid=...)
page_title	Page Title (Example: Enjoy Article01!)
page_url	Page URL (Example: https://www.some-site.com/news/article-01?utm_medium=news&utm_source=article01&fbclid=...)
properties	Custom Properties that were passed through the tag (see above under "advanced settings") returned in an array. Example: { "click_id": "abc12345", "cid": "99999", "source_id": "11111" }
received_at	Date/Time Received (Example: 2024-02-21T21:57:58.832Z)
sent_at	Date/Time Sent (Example: 2024-02-21T21:57:58.832Z)
source_domain	Source Domain: (Example: some-site.com)
timezone	Timezone
user_agent	Full user_agent string (Example: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.0.0 Safari/537.36)
user_agent_browser	user_agent: Browser (Example: chrome)
user_agent_browser_version	user_agent: Browser Version (Example: 121)
user_agent_device	user_agent: Device (Example: galaxy)
user_agent_type	user_agent: Type (Example: phone)
user_agent_vendor	user_agent: Vendor (Example: samsung)
user_agent_mobile	user_agent: Mobile (Example: true/false)
user_agent_platform	user_agent: Platform (Example: android)
user_agent_platform_version	user_agent: Platform Version (Example: 12)